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Our Story



Founder\ Creative Director\ Producer 

The architect founder of Miami Modest Fashion Week is Norsham Mohamad-Garcia. An unorthodox self-taught entrepreneur, an Immigrant in the USA for over 30 years, born and raised in a small village of Negeri Sembilan, Malaysia. Norsham is a direct lineage of Bugis Linggi, which is firmly entrenched in Malaysian history from the Royal Bugis Linggi Family to the FIRST Lord Mayor of Kuala Lumpur and prominent Malaysian scholars and political figures. Married to a Miamian, and currently residing in Miami for the last 15 years.

Formerly in Management for Retail Banking for seventeen years in Connecticut and Florida. Norsham established her first company, The Connector Group International LLC in 2009. A boutique full-service STRATEGIC BUSINESS CONSULTANT AND DEVELOPMENT agency that works collaboratively with private, public companies, and government agencies globally. An agency that specializes in the creating and commercialization market breakthrough of intellectual properties and activates special events in fashion, art, culture, and entertainment.

She has been in the Sports and Entertainment industry since 2014 with several Most Valuable Agencies in the World. Started as a Project Director for Exclusive Corporate Golf event between North America top world executives with the government of Trinidad and Tobago. As a free agent for several years, she then established Sports Entertainment Sdn Bhd based in Malaysia in 2017. 

Self-taught in Art & Design via her passion and extensive experience as a freelance art agent and consultant for numerous American and International artists.

In 2009, she represented Laurence Gartel, the first “digital artist” featured on the front page of Forbes Magazine and also the artist that taught Andy Warhol how to use Amiga Computer at her first ART private event during Art Basel in National Hotel Miami Beach USA. 

She also was the brainchild and founder of Arts Kuala Lumpur, supported by MATRADE (Malaysia External Trade Development Corporation ) and National Visual Arts Gallery which became a Malaysian Government Art Project. In December 2013 "Arts Kuala Lumpur- Miami' was the first country endorsed project to have its Venue during one of the largest Art Fairs in the world, Art Basel-Miami, and the event was listed amongst the prominent art fairs. 

In August 2017, she created strategic business development and represented GEPETROL; A delegation National Oil and Gas MINISTRY of Equatorial Guinea, and brought them as her first client to her home country, where she produced and hosted a summit in Kuala Lumpur, to expand the search for strategic partners and investors in Malaysian. Her summit was attended by several key players in Malaysia including Petronas, Sapura Kencana, Hyrax Oil, University Technology Petronas, and many more 

In 2019, she expanding her entrepreneurship by Building and Producing The FIRST MODEST FASHION WEEK in The USA; Miami Modest Fashion Week.

Currently, she is on the Fashion Advisory Board for St Thomas University in Florida, a lifetime member of Peniagawati; Malaysian Association of Bumiputera Women in Business and Profession and other local Miami Associations



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Nida Hamid 

Director of Strategic Media Development

Proactively advance the mission and the objectives of the event through the use of marketing, public relations, and the media. Closely monitors media developments, interacting with local media and communications professionals, and participating in the creation and writing of a variety of informational and advocacy materials as assigned. Acts as media information and messaging resource for the event as a whole.

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Nora Sahraoui

Fashion Stylist Director 

Inspired by her own multi-cultural background, Moroccan-French designer Nora Sahraoui launched Xella Fashions. 

The brand brings a new, innovative fusion of Middle Eastern, European, and Asian elements. Every creation reflects Nora’s own dynamic personality and combines facets of her ethnicity with those of her passion. 

Stitching together traditional Arab culture, classic French style, and vibrant Indian colors, Xela crafts a whole new trend in fashion. In a very short span of time, Xela’s collections have earned high acclaim at the Fashion Week in Miami as well as on home turf in Paris. 

In 2019, She is joining Miami Modest Fashion Week as the company's Fashion Stylist Director.


“I believe that Modest-style Fashion Week will cause a wow effect and will resonate with many. In America, there are a lot of mass markets, behind which identity is lost. Modest designers are very creative and create unique clothes. Americans are very fond of original clothes, the thirst for exclusivity is a big plus for modest designers.” -


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