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The People Behind

Miami Modest Fashion Week


Founder of  Miami Modest FASHION WEEK

Managing Director of The Connector Group International LLC

Founder of Arts Kuala Lumpur - Miami

CEO of Sports Entertainment & Consultant Agency Sdn. Bhd 


The architect founder of Miami Modest Fashion Week is Norsham Mohamad-Garcia.  As an Immigrant for 30 years, born and raised in a small village of Negeri Sembilan, Malaysia.  Norsham is a descendant of Bugis Linggi, which is firmly entrenched in Malaysian history from the Royal Bugis Linggi Family to the first Lord Mayor Datuk Bandar of Kuala Lumpur and prominent Malaysian scholars and political figures.

She calls Miami her home for the last 13 years and is very involved with the community.


Formerly in Management for Retail Banking for seventeen years in Connecticut. Norsham established her first company, The Connector Group International LLC since 2009. She also has been in the Sports and Entertainment industry since 2014 to her associate partner with Shift Media Group formerly known as S&E International ; A full-service agency that has extensive experience in the business of creating strategic property licenses, special events, brand development, and building bridges between the business community in the world of Sports and Entertainment. 


Self-taught in Art & Design via her passion and extensive experience as a freelance art agent and consultant for numerous American and International artists. In 2009, she represented Laurence Gartel, the first “digital artist” featured on the front page of Forbes Magazine and also the artist that taught Andy Warhol on how to use Amiga Computer at her first private event during Art Basel in National Hotel Miami Beach USA. 


She is the brainchild and founder of Arts Kuala Lumpur, supported by MATRADE (Malaysia External Trade Development Corporation ) and National Visual Arts Gallery which became a Malaysian Government Art Project. In December 2013 "Arts Kuala Lumpur- Miami' was the first country endorsed project to have their Venue during one of the largest Art Fairs in the world, Art Basel-Miami and the event was listed amongst the prominent art fairs. 


In August 2017, she represented GEPETROL; A delegation National Oil and Gas MINISTRY of Equatorial Guinea and brought them as her first client to her home country, where she produced and hosted a summit in Kuala Lumpur, to expand the search for strategic partners and investors in Malaysian.


Today she is the CEO of S&E Sports Entertainment Sdn Bhd based in Malaysia and beginning in 2019, she expanding her entrepreneurship by created her new Art Division called Beyond Modest Art Week and building Miami Modest Fashion Week; The First MODEST FASHION WEEK in the USA. 



Sean Kifer is a long-time creative force and fashion visionary within the Miami community. Throughout his illustrious career, he has been focused on amplifying a message of cultural diversity and inclusion in fashion.


Sean has over 8 years of in-depth industry experience with Perry Ellis and has excelled in a multitude of responsibilities from Brand Direction to Event Production and much more.  


Sean’s diverse skillset allows for a very hands-on approach that accounts for the complete customer experience through visual storytelling.  


He attended the Miami International Institute of Art and Design where he studied Fashion Design.


Sean takes inspiration from all facets of life and combines them through his unique lens of elevated creativity to produce extraordinary moments that highlight the magic and wonder of fashion as it applies to today's contemporary movements.



Inspired by her own multi-cultural background, Moroccan-French designer Nora Sahraoui launched Xella Fashions. 


The brand brings to the fore a new, innovative fusion of Middle Eastern, European and Asian elements.   Every creation reflects Nora’s own dynamic personality and combines facets of her ethnicity with those of her passion. 


Stitching together traditional Arab culture, classic French style, and vibrant Indian colors, Xella crafts a whole new trend in fashion.   In a very short span of time, Xella’s collections have earned high acclaim at the Fashion Week in Miami as well as on home turf in Paris. 


Now, Xella has established a base in Dubai and coming soon to Miami & New York.


In 2019, She is joining Miami Modest Fashion Week as the company's Stylist Director and also as Lead Fashion Designer.




Ibett Yanez del Castillo Director of the de la Cruz Collection in Miami, Florida 2008-2019. In her capacity as a director, she helped in furthering all aspects of the de la Cruz Collection’s mission, from its educational programming to its annual exhibitions.

Before becoming director of the de la Cruz Collection, she held the position as Assistant Director at the Moore Space, an experimental art space founded by Rosa de la Cruz and Craig Robins in 2001. The Moore Space gained an international reputation for generating high-quality exhibitions, educational programs, and commissioned artists’ projects until its closing in 2008.


During her 10-year tenure as director of the de la Cruz Collection, she organized multiple exhibitions and established educational programs to serve the students of Miami. These programs include lectures, artist workshops as well as, travel and scholarship programs, which served over nine hundred students from the local community. In 2014, she was selected to participate in the Acadia Summer Fellowship awarded by The Fabric Workshop and Museum in Philadelphia. In 2019 she was nominated for Ruth Shack Leadership Award.


Yanez del Castillo has worked with multiple institutions in promoting the local art the scene as well as introducing national and international artists to the Miami Art Scene. These organizations include: The Fabric Workshop and Museum (Philadelphia), White Columns (New York), General Practice (Miami, New York), Nova Southeastern University (Florida), The Sculpture Center (New York), School of Visual Arts (New York), Parsons the New School (New York), and IRL Institute (Miami). In 2017, was nominated and accepted to the IKT (International Association of Curators of Contemporary Art) and the advisory boards of Obsolete Media Miami and Fountainhead Residency. She also serves on the Design and Architecture Senior High School PTSA Advisory Board.


In 2016, she founded Ground Control Miami, a curatorial collective whose initiatives focus on the exploration, development, and documentation of multidisciplinary contemporary practices. 


Since 2016, Ground Control Miami (GCM) has collaborated with creators, industry leaders, and audiences across a wide range of disciplines to build a network of support and dialogue through the visual and performative arts. As an organization, GCM functions as a social conduit in the development and realization of site-specific initiatives that bridge creative communities. 




Alphonso Reed began his career at one of the leading international public relations and brand strategy agencies in the industry, Karla Otto. During his time at KO, he not only had the opportunity to work very closely with some of the top publicists and brands in the world, but he gained an extensive understanding of the luxury, fashion, and lifestyle business. His everyday duties included but not limited to assisting the logistic and press department on media placements and celebrity pulls for clients such as CELINE, Marni and Emilio Pucci. 


After the tenure of his position was up, he left and went to KCD Worldwide. This opportunity gave him the chance to put into action what he had previously learned.


Two of his greatest accomplishments were being given complete freedom to coordinate Valentino’s virtual museum launch, press preview, and after-party as well as working the Victoria Secret Fashion Show.


 No day was the same for him; he could be assisting editors during press previews or running around New York City working twelve different shows/events during fashion week. 


Most recently, Alphonso has held three different freelance positions before taking on a full-time role as a public relations manager at Seventh House PR, which was a role that he kind of fell into. Alphonso was responsible for handling all accessories and menswear brands. He coordinated numerous projects from start to finish, secured partnerships, as well as served as the point person for all media needs. 


In the course of his career in the fashion and entertainment industry, Alphonso has worked very closely with leading experts and has committed himself to give his clients great service, while executing flawless media and digital strategies.


He is currently the CEO and Founder of the international public relations, creative consulting, brand strategy and management firm, ARPR Agency LLC. 

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